SWEET TO LOVE
About AMAI
Akemi Isa
AMAI Ambassador
Connect with Akemi
Delicate in design, bold in desire.
Welcome to AMAI — a lingerie label born from the desire to celebrate intimacy with sweetness and strength.
In Japanese, “Amai” means sweet. In Portuguese, it echoes amar — to love. These meanings are the heart of our philosophy: to embrace love with tenderness, desire, and joy. AMAI is not just about lingerie — it’s about how you feel when you wear it. Confident. Desired. Soft, yet powerful.
Each piece is designed to awaken your senses — to wrap you in silk, lace, and confidence. Whether you’re dressing for someone else or just for yourself, AMAI invites you to love more deeply, express more boldly, and live more sensually.
Follow the journey, feel the texture, and discover your own sweet love story.